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Peak Strategies/Online Marketing Course
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  • $1,500 or 3 monthly payments of $500

Online Marketing Course

  • Course
  • 31 Lessons
  • 365-day access

Learn how to think strategically when it comes to marketing and your pharmacy. This course is highly practical and experiential. You will learn the fundamentals of building a marketing plan for your pharmacy through a short course. You will also a new understanding of various marketing channels, how to determine your target audience and what reporting you should be tracking.
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Contents

Introduction to the course!

Please read over this section before kickstarting the course.

Please read and watch before starting the module.

Phase One: Building the Plan

This is the first phase of the module, please complete first!

To explain this phase in a few words, it is the foundation of your pharmacy's marketing plan.  
Lesson One: Understanding your Target Audience
WORKSHEET TARGET AUDIENCE.pdf
WORKSHEET BUYER PERSONA.pdf
Target Audience Quiz
Lesson Two: Marketing Strategy
WORKSHEET SWOT ANALYSIS.pdf
WORKSHEET MARKETING STRATEGY.pdf
Marketing Strategy Quiz
Lesson Three: Selecting the right channels.
WORKSHEET MARKETING CHANNELS.pdf
Marketing Channels Quiz
Lesson Four: Team Engagement
WORKSHEET MARKETING PLAN SUMMARY.pdf
WORKSHEET TEAM MARKETING .pdf
Team Engagement Quiz

Phase Two: Content Creation

This phase will guide you on setting up and determining the right content for your pharmacy. 
Lesson Five: Content Pillars
WORKSHEET CONTENT PILLARS.pdf
Lesson Five Quiz
Lesson Six: Content Calendar
Lesson Six Worksheet 24 FY Content Calendar.xlsx
Lesson Six Quiz
Lesson Seven: Content tools and tips!
WORKSHEET BRAINSTORM PLANNER Template .pdf
Lesson Seven Quiz

Phase Three: Measurement

This phase is heavily influenced from our team of Chartered Accountants at Peak Strategies, because tracking success is in the data! This section will teach you all about how to track your marketing plan and what is or isn't working. 
Lesson Eight: Peak Strategies KPI's.
Lesson Eight Quiz
Lesson Nine: Marketing Analytics
Lesson Nine Quiz
Analytics Reporting Template.xlsx

Final Thoughts!

Woohoo! You have finished the course. This last lesson we will be sharing some final thoughts about marketing and what to do now. 
Lesson Ten: Final Thoughts